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Customer Service and Sales Training

This Customer Service and Sales Training Course is offered throughout South Africa
– Cape Town, Durban, East London, Johannesburg, Port Elizabeth –

Download a PDF of this CourseCustomer Service and Sales Training

Customer Service and Sales Training


Suitable for:
Call Centre Operators, and all employees involved in sales and customer service

Course Duration: 2 days NQF LEVEL: 4
Course Objective:

    This Customer Service and Sales Training Course – which is offered throughout South Africa – will ensure:

  • Increased sales and market penetration
  • Improved customer relationships
  • Customer loyalty
Course content and outcomes:

   Through this Customer Service and Sales Training Course, delegates will learn:

  • Getting the basics right
     –   The fundamentals of customer service and sales
     –   Teamwork and the service chain
     –   Understanding the basic needs of every customer
     –   The 3 Vā€™s of communication ā€“ and how to maximize them – even over the phone
     –   Basic telephone skills essential for every employee involved in customer service and sales
Customer Service and Sales Training
  • The importance of attitude to be effective in sales & customer service
  • Understanding the importance of internal and external customers
  • Handling in-bound calls effectively
     –   5 critical things to do when opening an in-bound call
     –   Attentiveness and active listening
     –   Establishing the real need
     –   Administrative efficiency and follow up
  • Handling out-bound calls effectively
     –   Getting through the gate-keeper to the decision maker
     –   Effective enquiring
     –   Preparing a script
     –   Selling benefits
     –   Cross-selling and-upselling
     –   Handling objections
     –   Techniques for closing the deal
  • Handling difficult situations and problems relating to sales
     –   Knowing your product
     –   Using your resources ā€“ the internal value chain
  • Handling complaints and irate customers
     –   Why complaining customers are highly valuable
     –   Understanding the real issue behind the words
     –   Creating calm and giving reassurance

   To enrol delegates on this Customer Service and Sales Training Course, click on the link below:


Click here to register now


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Click here for a list of our training programmes

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